Have you ever come across a great company whose logo you just wish you had never seen?
Unfortunately, there are quite a few examples of inappropriate or downright failed designs. Alba's logo is not among the worst, but it definitely needed a refresh.
You can see its original version here.
Creative Brief: Alba Bookstore Rebranding
Client: Alba Bookstore
Project: Logo and Merchandise Rebranding
Project: Logo and Merchandise Rebranding
Background:
Alba Bookstore is a beloved local bookseller known for its curated selection of antique literature. Despite its strong reputation, its current logo feels outdated and no longer reflects the energy and identity of the brand.
Objective:
To create a fresh, modern visual identity for Alba Bookstore that resonates with both loyal customers and a new generation of readers. This includes a redesigned logo and a cohesive look for merchandise such as bookmarks, notebooks, and calendars.
